Brand Identity / Online Store / Venture
ChipMe is in the market of enhancing the human body with technology. Through a simple procedure, a NFC or RFID-chip is injected under the skin of the client. The implant can be used the same way as any other passive carrier, such as a keycard or ID tag. Clients to ChipMe is creating their own applications and can now open doors, register gym entrance and even starting their motorcycles without the need of keys or cards.
Oh has created the brand identity, developed the business strategy and entered a joint venture with the original founder. The project was characterised by a target group analysis based on the big five personality traits methodology. Launched in December 2018.